TiVo no match for the profit incentive

There's apparently been some worry on the part of advertisers that innovations like TiVo will make it easier for people to skip commercials. The push to advertise on every other surface imaginable bothers some folks as well, as companies look for alternative outlets.

Why not hit people where they live? If they're fast-forwarding, given them a message that can only be read during slow motion, and then give them free stuff for doing so.

Of course, you have to want the free sandwhich from KFC, which strikes me as a too-binding constraint on this little gimmick.


Powered by Movable Type 5.02

About this Entry

This page contains a single entry by published on February 23, 2006 11:39 AM.

‘Fearful Pig’ is resigning as the President was the previous entry in this blog.

The Message is Finally Revealed is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.