TiVo no match for the profit incentive

There's apparently been some worry on the part of advertisers that innovations like TiVo will make it easier for people to skip commercials. The push to advertise on every other surface imaginable bothers some folks as well, as companies look for alternative outlets.

Why not hit people where they live? If they're fast-forwarding, given them a message that can only be read during slow motion, and then give them free stuff for doing so.

Of course, you have to want the free sandwhich from KFC, which strikes me as a too-binding constraint on this little gimmick.

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This page contains a single entry by published on February 23, 2006 11:39 AM.

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