The Reason They Make The Environment Interactive

The next time you round a corner to take shots a demon, an alien race, or one of the people you swore to serve and protect, you might come face-to-face with a billboard for soda, snacks, ammo, or something else.

"It is simply impossible to offset a 50% rise in development costs via retail sales. It just can't be done," Longano said. "Publishers are going to HAVE to have a secondary revenue source. It varies game-to-game depending on the specific ad implementation, but in-game ads can increase publisher revenue an additional 20-30% above the amount generated by the title's retail sales."

I'm actually surprised it's taken this long to become a "big idea". With the success of pro-football and racing games, -- two real sports almost deluged with corporate sponsorship -- the inclusion of branded cars, billboards, or even full digital commercials for actual brands would seem natural to me.

Of course, with the increasing interactivity of video-game environments, such ads may turn into favorite targets of abuse.

Pages

Powered by Movable Type 5.02

About this Entry

This page contains a single entry by published on November 22, 2005 3:42 PM.

John Murtha is missleading the public about the war was the previous entry in this blog.

I, For One, Welco -- er, hold on a second... is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.