Idea Laundering?

By Paul

Corporate spin works in mysterious ways;

“So big corporations have devised a form of idea laundering, paying hundreds of thousands of dollars to seemingly independent groups that act as spokesmen under disguise. Their views wind up on the opinion pages of the nation's newspapers - often with no disclosure that the writer has financial ties to the companies involved. A few examples:

- James K. Glassman, a prominent syndicated columnist, denounced Super Size Me, a movie critical of McDonald's. Readers were not told that McDonald's is a major sponsor of a Web site hosted by Glassman.*

- John Semmens, a policy adviser at the Heartland Institute, wrote a column for the Louisville Courier-Journal that called Wal-Mart "a major force in promoting prosperity for everyone." Readers were not told that his think tank had received more than $300,000 from the Walton Family Foundation, run by the heirs of Wal-Mart founder Sam Walton.

- Steven Milloy, an analyst at the Competitive Enterprise Institute, wrote a column in the Washington Times that sided with the oil industry against windfall profits taxes. Readers weren't told that groups closely affiliated with Milloy have received at least $180,000 from ExxonMobil.”

*I didn't find McDonald's cited as a sponsor of TCS- a clarification welcome.

Comments


Jane wrote:

what an interesting data...is it practiced often by corporations?

-- September 27, 2006 1:32 AM


gb wrote:

Yep. This has been done for years. "Journalists" of old (1700s U.S.) used to post multiple opinion pieces in the same paper under pseudonymns so it would appear that a certain point of view was held by many (at least of the erudite). Often these were even the publishers of the paper, but at the very least were paid by the paper to express a certain viewpoint.
Frank Sinatra's publicists used to pay women (early on) to scream and faint at his shows, Nike pays good-looking fans in camera-target seats to wear their brand and cheer loudly, and in Europe, some would make a career out of selling a particular level of applause (extra "bravos," "insistent applause," standing oveations, etc.,) to producers of theatre and opera.
Fred Smith, CEO of FedEx underwrote much of the Tom Hanks movie Castaway so FedEx could surreptitiously sponsor the movie without there being any disclosure re: product placement and such.
This all falls under "PR," and is nothing new.

-- May 27, 2007 6:21 PM


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