Auto Makers Should Advertise on Blogs
By Paul
“Two years ago, 10 percent of my advertising budget had an online component,...Today it’s 30 percent. Two years from now, it will be 50 percent. And overall budgets are not growing. It’s coming at the expense of television and print.”
- CMO of a U.S. auto company (cited in The Future of Advertising Is Now, an article from the latest edition of the magazine Strategy + Business, registration required)
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